As part of its #EveryonesWelcome campaign, the one-minute “Turkey, Every Which Way” spot shows a variety of families preparing Christmas dinner, including two men with a baby.
Also @Tesco you’ve singlehandedly stopped a large proportion of bigots using your store this Christmas! As all my Muslim friends celebrate Christmas and I shop there … thanks from us! ❤️ #everyoneswelcome
— Emma-Louise Ellis (@leftover_emr) November 9, 2017
Tesco #EveryonesWelcome Christmas ad welcomes everyone to get involved except Christians who are not reflected. What a new way of showing diversity?
— Ollie ن (@alwyn90lewis) November 12, 2017
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Said Tesco in response to the backlash:
“Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season. [The campaign] will celebrate the many ways we come together at Christmas, and how food sits at the heart of it all.”