The iconic children’s toy Mr. Potato Head is getting a rebrand in order to allow same-sex or single parent families.
Fast Company reports: “The toy giant Hasbro is rebranding its iconic Mr. Potato Head toy by dropping the ‘Mr.’ from the name. On the surface, it may seem like a subtle shift, but it is designed to break away from traditional gender norms, particularly when it comes to creating Potato Head families—how toddlers frequently play with the toy, according to Hasbro’s research. But starting this fall, when the new brand is unveiled, kids will have a blank slate to create same-sex families or single-parent families. It’s a prime example of the way heritage toy brands are evolving to stay relevant in the 21st century.”
Read the full story HERE.