The First Rule of Book Club is You Don't Talk About Book Club?

Some interesting images for the Ksubi "Book Club" eyewear collection.

American Apparel Offers Two New Pro-Gay T-Shirt Designs

American Apparel, who introduced "Legalize Gay" T-shirts last year, continues on its activist bent with two new designs featuring images from the West Hollywood gay pride parade in 1984, and an anti-homophobia protest that took place in Anaheim in 1989.

Cristiano Ronaldo Steps into David Beckham's Underwear Role

Footballer Cristiano Ronaldo will replace David Beckham at Emporio Armani:

"The Portuguese star will model the brand's spring and summer collection in 2010 after being named as the face and body of the company. Becoming the 'new official ambassador' for the company, the world's most expensive football player will don jeans and underwear in advertising campaigns. Beckham was affiliated with Armani from 2007, but has relinquished the role after moving on to create his own range of underwear."

Above, a shot of Ronaldo modeling some underwear after qualifying for the FIFA World Cup in 2006. That's coach Luiz Felipe Scolari giving him a hand.

Ed Westwick Goes Shirtless for Arena Homme +

Gossip Girl's Ed Westwick takes his top off for the Winter/Spring issue of Arena Homme +. This was apparently shot before he acquired the massive amounts of ink on his arms.

(source)

Chad White by Daniel D'Ottavio

Chad White reflects in a quiet, contemplative shoot from photographer Daniel D'Ottavio.
(via Major Models)

Two more shots, AFTER THE JUMP...

As You Lose Your Shirt, So Does He

Puma has launched a new website called The Puma Index which follows stock indexes around the world (you can choose) and features a model who puts on or removes clothes based on whether the market is going up or down.

It's likely the only time you're ever going to want to see the stock market crash.