Honey Maid has launched a beautiful and touching new ad in Spanish about a Latino dad, his gay son and son-in-law, and their family.
Says the Latino father in the ad, addressing his son:
“I didn’t know your partner would be a man. It was a shock. I thought I had lost my son. Now I realize I have two…I think any child would be lucky to have dads like you.”
The ad is part of Honey Maid’s expanding series called “This is Wholesome.”
[Katrina Plummer, equity brand manager for Honey Maid] said the new commercials evolve Honey Maid’s message of wholesomeness by focusing more directly on this idea of acceptance.
The campaign “has always shared the stories of diverse, wholesome American families,” she said. “This latest chapter for Honey Maid is going one step further to celebrate their stories of acceptance and show how acceptance can foster love and friendship within families and among neighbors. We tell four different stories of acceptance featuring five families—a traditional Hispanic father who found joy and love in accepting his gay son and son-in-law, a disabled veteran and wife that have come to accept their new post-war reality, a young boy who has accepted his adopted brother, and two neighboring families who have grown to realize they have more similarities than differences.”
In the press release accompanying the campaign, Honey Maid acknowledges the split nature of American culture, which is advancing in some ways but still stuck in patterns of hate.
“Acceptance isn’t always a reality,” the brand says. “The negative headlines you read on the Internet often reflect the animosity, bigotry and intolerance that society grapples with today. In fact, a recent Pew Research Center survey found that nearly three-quarters of American adults who use the Internet have witnessed online harassment. But what if you could experience it as a place that was more accepting of different ideas, beliefs and lifestyles?”