Available now, American Apparel’s new line will feature phrases including “Make America Gay Again” and “Make America LGBTQ Again.”
— mrs mclovin (@allrachel) June 7, 2016
The campaign will also include video content and in-store events. A “Make America Gay Again” mixtape, curated by musician Jack Antonoff and inspired by songs that stand for equality, will be available on Pandora.com June 14. Thirty percent of sales will be donated in support of the Equality Act and the fight to end LGBTQ discrimination.
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Via PR Newswire, Antonoff, who co-founded The Ally Coalition with his sister, fashion designer Rachel Antonoff, said:
“Rachel and I founded The Ally Coalition to inspire fans to take action for LGBTQ Equality. During a year where LGBTQ rights are being threatened all over the states, everyone is responsible for coming together and challenging these injustices. I’m proud that The Ally Coalition is joining with American Apparel and The Human Rights Campaign to #MakeAmericaGayAgain.”
— Talia (@taliaparmesan) June 6, 2016
HRC Senior Vice President of Communications and Marketing Olivia Alair Dalton added:
“Today, LGBTQ people remain at risk of being fired, evicted or denied services in a majority of states simply because of who they are. That’s why we are fighting to pass the Equality Act – legislation that will protect LGBTQ people under our federal civil rights laws.
“We are excited about our partnership with the Ally Coalition and American Apparel, which empowers people to subvert the politics of hate and division by creatively speaking out for the equal rights and dignity of LGBTQ people.”
Watch two “Make America Gay Again” launch videos below.
(Image via American Apparel)