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04/19/2007


Ben Cohen is a Cuddle Master: PHOTOS

Baby_cohen

Anti-bullying champion, rugby star, and LGBT ally Ben Cohen has been hired as a model in a new "Cuddle Mastery" campaign from Comfort Zone UK, an ecologically-friendly laundry fabric conditioner, and shared a few photos from the campaign via Facebook.

We'd say he's mastered it.

A couple more shots, AFTER THE JUMP...

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'One Million Moms' Goes Nuts Over Manscaping Ad: VIDEO

Norelco

One Million Moms has issued a call to action against a Norelco body grooming ad because it suggests a man is shaving his pubes.

They shriek:

The new Norelco commercial goes beyond a close facial shave to body grooming well below the chest and back. This commercial went WAY TOO FAR! During the commercial, it shows a man trimming hair in different areas of his body. Toward the end, it shows him standing with his boxer shorts down with hair falling to the floor as he uses the hair trimmer. It is implied that he is shaving in his private area. The dialogue in the ad is equally offensive. "I'd wink at me; I'd hug me," he says. Then he looks in the mirror, admires himself, and says, "I'd F*** me." The F-word is bleeped out. But then they display their website, www.IdFAQme.com. This is clearly a play on the F-word.

The ad shouldn't run at any time. It is not only inappropriate for children; it is offensive to adults also. The company's response to people's concerns is in poor taste. They are basically saying that they don't care, and they are going to run the commercial anyway. That just doesn't cut it.

Watch the ad, AFTER THE JUMP...

(via jmg)

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One Million Moms is 'Shipping Its Pants' Over New Kmart Ad: VIDEO

Kmart

One Million Moms are "shipping their pants" over Kmart's super-viral new ad and have sent out an action alert condemning Kmart for airing inappropriate 'filth' (to be read in an outraged voice):

The entire commercial's dialogue has various people saying ship or shipped instead of the s-word, including a family, a child, a Kmart employee, a senior citizen couple and other customers shopping in the store.

Normally, we do not provide a link since One Million Moms does not want to contribute to this filth being spread around even more, but we made an exception this time to show how ridiculous and disgusting this ad really is.

Please send Kmart an email letter requesting they cancel their new "Ship my pants" commercial immediately!

Watch the ad (which has already been viewed 12.6 million times), AFTER THE JUMP...

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A Really Weird Commercial for Soap: VIDEO

Watermelon

Old Spice gets fruity, AFTER THE JUMP...

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Chelsea Footballers Get Covered in Blue Paint: VIDEO

Chelsea

Adidas advertises its new uniforms for the Premier League team by covering nine of its players in blue paint.

Watch, AFTER THE JUMP...

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Transsexual Actress Calpernia Addams and Drag Race Star Shangela Light Up New Facebook Home Ad: VIDEO

Facebook

Transsexual actress and activist Calpernia Addams (below) wrote to alert us to a new ad for Facebook's new 'Home' launcher app in which she and RuPaul's Drag Race star Shangela are featured.

Here's the synopsis of the ad:

A boring business trip gets a lot less boring, when Facebook Home brings a guy's friends on the journey with him. And all it takes is a few glances to reveal that his life isn't as conservative as his khakis.

Mark Zuckerberg featured the ad in his keynote this week, Calpernia tells us, and the ad makes Facebook one of the few companies to feature a trans actress in a commercial in a positive light.

Watch, AFTER THE JUMP...

UPDATE: Business Insider reports that the ad is receiving "a wave of negative reaction":

The ad's intent seems to be to show that having Facebook Home means that no matter where you are, you'll get all the wonderful, unadulterated weirdness of Facebook. But it also gives the odd impression that Facebook Home will turn your life into a visual clown car, with an endless stream of trivia spewing randomly from your phone.

The ad was created by agency Wieden + Kennedy, which also did "Chairs." Facebook spends very little money on TV advertising — why should it, it's owns its own audience of 1 billion people after all — and thus needs its ads to go viral in free online video media. Ads generally don't go viral unless they're very unusual. So what's happening here is that Facebook is being deliberately weird in order to get your attention.

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