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Google's New Android Ad Features Blink-and-You'll-Miss-It Gay Marriage Proposal: VIDEO

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Google is rolling out the latest version of its popular Android operating system codenamed “Lollipop” along with a new tagline: “Android: Be Together. Not The Same.”

The tagline is a direct response to competitors who have criticized the the company’s phone OS for being fragmented. In a new ad for Android, however, Google is owning that technological diversity and translating it into real world metaphors.

“Good things happen when everybody’s invited,” Google SVP of Android and apps Sundai Pichai wrote in a blog post. “And the best part is that every time someone new joins in, things get more interesting, unexpected, and wonderful for all of us.”

The ad, which is composed mainly of crowdsourced footage from YouTube, features Alex Unick proposing to his fiancée Zach Udko. Though the clip of the proposal is quick, it’s a visible continuation of Google’s commitment to LGBT-inclusive advertisement. Last year, Mountain View-based company reached across the globe to help gay and lesbian couples in France and Chile get married by connecting them to a Belgian mayor who would officiate their weddings via Google Hangout.

Watch Google’s newest LGBT-inclusive ad AFTER THE JUMP...

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'The Wedding Capital Of The World' Wants You To Say 'I Do' In Las Vegas

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After same-sex marriage became legal in Nevada last week, Las Vegas - the “Wedding Capital of the World” - released a marketing campaign aimed at LGBT couples, reports Huffington Post.

The tag line for the main ad - "Now you can say 'I Do' to one more thing here."

Two versions of the ad were produced - the smaller one at the top of this post and the full version which you can see, AFTER THE JUMP...

Continue reading "'The Wedding Capital Of The World' Wants You To Say 'I Do' In Las Vegas" »


MSNBC Looks at the Perplexing Relationship Between GOP Advertising and Modern Family: VIDEO

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Following a recent Washington Post study that found Republicans advertise more heavily during Modern Family commercial breaks than Democrats, MSNBC's Lawrence O'Donnell and guest Judah Friedlander (30 Rock) attempted to explain the seemingly inexplicable link.

Watch the discussion, AFTER THE JUMP...

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AZ Secretary of State Candidate Blasts Opponent's Vote For Anti-gay Religious Discrimination Bill in New Ad: WATCH

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Terry Goddard, the Democratic Secretary of State candidate in Arizona, has a new ad out blasting his opponent state Sen. Michele Reagan on her vote earlier this year for the controversial bill that would have allowed religious-based discrimination against LGBT citizens (the bill was ultimately vetoed by Gov. Jan Brewer). 

The ad, titled "Fairness," tells the story of Melanie Puskar-Blakely and Tonya Blakely and how their family would have been treated as second class citizens if Reagan had had it her way.  

Watch, AFTER THE JUMP...

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Cheerios Celebrates The Joy of Human Connection in New Ad Featuring Gay Family: VIDEO

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First Honey Maid, and now Cheerios.

General Mills' new Cheerios ad is set to air in Canada starting next week, but the video has been released a few days early online. In it, André and Jonathan share the story of their love for one another and their unexpected journey into fatherhood.

Check out the adorable and heartwarming ad, AFTER THE JUMP...

Marketing Mag adds:

Cheerio“The Cheerios Effect,” is the colloquial name some have given to a phenomenon that anyone who’s eaten a bowl of the cereal knows: when two Cheerios float in milk, they tend to attract one another thanks to surface tension. Cossette is using this as a jumping-off point to address the broader issue of social isolation and loneliness.

Even though the phrase “Cheerios effect” first popped up on Wikipedia in 2007, surprisingly, this marks the first time that the brand has ever used the phenomenon in a marketing effort.

“We were in meeting with agency talking about issue of disconnection in society, this epidemic of loneliness,” says Jason Doolan, director of marketing for cereal at General Mills Canada. “We talked about the history of Cheerios and the role it could play in bringing people together. Somebody stood up and said, ‘You know, when you put two Cheerios in a bowl, they float together.’ It didn’t take more than 30 seconds on Google for someone to say, ‘It’s a real thing.’ We think it’s a perfect metaphor for human beings’ desire to connect.”

Continue reading "Cheerios Celebrates The Joy of Human Connection in New Ad Featuring Gay Family: VIDEO" »


Freedom to Marry Launches National Ad Highlighting Anti-Gay Marriage Discrimination: VIDEO

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A new national ad from Freedom to Marry will air during Sunday morning network news in D.C. and on cable news next week. The ad, called "It's Time" highlights the states which still discriminate against gay couples and is timed to air as the Supreme Court begins its new term and plans to consider a number of marriage equality cases from various states.

Said Freedom to Marry President Evan Wolfson:

"The ad underscores the human costs of prolonging marriage discrimination. Every day of denial is a day of real and needless injury, indignity, and injustice for too many families across the country -- and time matters. America is ready for the freedom to marry, 40 lower court rulings have affirmed the freedom to marry, even opponents are saying it's time to bring the country to national resolution -- and it is, indeed, time."


Watch the ad, AFTER THE JUMP...

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