Advertising Hub




Gay Couple Learns Sign Language as They Prepare to Adopt Child in New Wells Fargo Ad: VIDEO

Wellsfargo

In a touching new ad set to start running on Monday, banking and financial services firm Wells Fargo features a lesbian couple practicing sign language as they prepare to meet the deaf girl they plan to adopt.

Adweek reports:

It's unclear at the beginning of the ad why the women, individually, are learning how to sign. That becomes apparent when, together, they meet the girl, and one of the women signs, "We're going to be your new mommies." 

The ad, which was directed by Lance Acord and edited by Exile's Matthew Murphy, ends with a female voice saying, "Everyone works hard for a reason. Working together, we can help you prepare financially for when two becomes three." The tagline remains, "Together we'll go far."

Wells Fargo says it expects to see backlash over the ad like the protest from conservative groups Honey Maid saw when it featured a gay family in its advertising, but the financial firm is prepared.

Said its chief marketing officer Janet Moldafsky to Adweek:

"We really felt that this is a great way to both represent the notion of family and adoption—which is obviously a very important part of our community and many of our customers' lives—and we do it in a way that felt very true to our perspective about diversity and inclusion."

A real lesbian couple and a girl who is actually deaf were cast in the ad, which is part of a series focusing on the diversity of Wells Fargo's customers.

Watch the ad, AFTER THE JUMP...

Continue reading "Gay Couple Learns Sign Language as They Prepare to Adopt Child in New Wells Fargo Ad: VIDEO" »


Billboard Advertising Gay Hookup Site Squirt.org Sparks Controversy In Dallas: VIDEO

Squirt

A billboard advertising the gay hookup site Squirt.org is stirring controversy in Dallas, according to a report from Fox 4

“The main thing that bothers me is that the gay community is trying to, you know, we're trying to get equal rights,” said John Anderson. “We're trying to get marriage rights; things like that. And something like this being put up in a public place, it's completely immoral.”

The app that the billboard is an ad for allows invitations for sex with strange men in public places. ... 

Not everybody thinks the billboard is out of bounds. 

“I don' think it's over the top,” said local resident Jessica Tindall. “I don't think it's too much. I think it's catching up with the times and what we're doing today.”

TrobbersonAs far as I can tell, the so-called controversy over the billboard was largely manufactured by a conservative editorial writer at The Dallas Morning News, Tod Robberson (right). 

Robberson penned a post on April 3 in which he railed against the billboard, apparently prompting Fox 4 to seek out a story. From Robberson's post: 

Everything about Squirt.org seems focused on the idea (again, sorry to be so blunt) of male orgasm. Even the dot over the letter “I” in Squirt isn’t a dot. It’s a droplet in horizontal flight. You don’t have to be a cloistered nun to be disgusted by this ad and the notion behind Squirt.org. This advertisement does not belong anywhere on a billboard in this city. I would argue that it doesn’t even belong on a billboard in San Francisco.

Regardless of how you feel about the billboard, it's worth noting that Robberson apparently took no issue with a similar advertisement in January promoting the dangerous practice of gay conversion therapy. 

It's also worth noting that a few years back — on Father's Day, no less — Robberson published a glowing interview with University of Texas researcher Mark Regnerus about his widely discredited study on gay parenting.

In a follow-up post responding to Fox 4's story about the billboard on Friday, Robberson wrote: 

"It turns out I’m not the only one who finds the Squirt.org billboard at the I-345/Canton overpass to be offensive and in appallingly bad taste. Some gays disagree with it too. And you know what, it’s not really a gay thing. If this billboard depicted a shirtless heterosexual couple embracing, with the 'Non-stop cruising' logo attached, the offensiveness of the message would be the same."

Somehow, that seems a little hard to believe.  

Watch Fox 4's report, AFTER THE JUMP ...

Continue reading "Billboard Advertising Gay Hookup Site Squirt.org Sparks Controversy In Dallas: VIDEO" »


Australian Conservatives Think This Ad for Maltesers Candy Will Turn People Gay: VIDEO

Maltesers

Australian TV viewers have made official complaints that an advert for Maltesers in which two men kiss promotes homosexuality, reports Business Insider.

The advert, which has been running without problems in the UK and other markets for years, portrays two heterosexual men snuggling up unawares while sleeping.

Complaints to Australia’s Advertising Standards Bureau (ASB) have accused the ad of encouraging young people to be gay and of ridiculing gay people.

One of the complaints reads:

"I find it very offensive that while I'm watching tv with my child that an ad with a man kiss another man to come on to try and sell chocolates just like smoking and drinking alcohol leads to young people to do these things I feel strong that advertising homosexuals is try to turn young people gay."

Another offended viewer wrote:

"The two women place their boyfriends in a sexual/suggestive position while they are asleep. They are seen to kiss. The two women then laugh at what they have done. This ad is offensive because it continues to perpetuate the idea that being gay or male closeness is something to be ridiculed and laughed at."

In response to the complaints, Maltesers owner Mars Confectionery said of the “playful” ad that it would be inappropriate given the context to assume the men are of any kind of sexual orientation.

The ASB dismissed the complaints, ruling that the depiction of two men kissing would encourage young people to turn gay was an "unlikely interpretation and not one that is likely to be shared by the broader community."

On the issue that the ad promoted the idea that being gay or male closeness was something to be ridiculed, the ASB said the practical joke carried out in the ad is "not a derogatory sentiment toward homosexual men and did not depict material which discriminates against or vilifies a person on account of sexual preference."

Its worth noting that the men don't actually kiss in the ad.

Watch the offensive item, AFTER THE JUMP...

Continue reading "Australian Conservatives Think This Ad for Maltesers Candy Will Turn People Gay: VIDEO" »


Honey Maid on Indiana: 'We Believe Love Is Always Welcome'

Honeymaid

Honey Maid steps up again, and again, and again, and again, and again.

(via jmg)


A Compilation of the Best Super Bowl Commercials Ever: VIDEO

Oldspice

If you're one of those Super Bowl viewers who only sticks around for the big game to watch the commercials, this video collecting some of the best ads of the past 35 years is right up your alley. For everyone else...go Seahawks!

Included in the compilation: Budweiser frogs, the Old Spice guy, Career Builder monkeys, Seinfeld reunions, cowboys herding cats, Apple's classic 1984 ad and many other memorable spots.

Check it out, AFTER THE JUMP...

What's your favorite past Super Bowl commercial?

Apple

Continue reading "A Compilation of the Best Super Bowl Commercials Ever: VIDEO" »


Lesbian Couple Share the Heartwarming Story of How They Met in Adorable Hallmark Ad: VIDEO

Hallmark

As part of a new Hallmark Card campaign encouraging people to "go beyond 'I love you'", Eugenia and Corinna - who've been together for two years now - share the story of how they met and fell in love. The two are also asked to describe their feelings for one another without using the word "love."

Hear what they had to say, AFTER THE JUMP...

Continue reading "Lesbian Couple Share the Heartwarming Story of How They Met in Adorable Hallmark Ad: VIDEO" »


Trending



Towleroad - Blogged