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Wingnut Bryan Fischer: 'Ordinary Americans' Fed Up With LGBT Advertising - VIDEO

Bryan fischer

Bryan Fischer has warned that advertisers face a backlash from "ordinary Americans" because of ads aimed at the LGBT community.

In recent months there has been a marked increase in LGBT-focused advertising.

A recent spot for Chevrolet which includes both same-sex and single parent families with the voice-over "while what it means to be family hasn't changed, what a family looks like has,” are representative of this shift towards LGBT-friendly advertising.

Speaking to Press Telegram, Bob Witeck, president of strategic communications firm Witeck Communications said:

“What we’re witnessing is the idea that you don’t have to isolate gay ads and messaging to markets only intended for gay people. Families all look different from the traditional family Americans grew up with 50 years ago. They are far more multiracial, more single parents, more gay couples raising kids. If you start leaving them out, you’re not only erasing gay people, but you’re also erasing people who are part of people’s family.”

However, Fischer, Director of Issues Analysis for fundamentalist Christian non-profit group The American Family Association, which maintains OneMillionMoms.com, argued:

“I think eventually this LGBT advertising push is gonna trigger a blowback from ordinary Americans. I think that ordinary Americans are getting fed up with having the homosexual agenda shoved down their throats when they’re watching TV with their families. What American families are gonna begin to react to is that they are recognizing that this is no longer about advertising a product. This is about propaganda for a sexually deviant lifestyle.”

Watch the gay-themed Chevrolet ad which may have aroused Fischer's furor, AFTER THE JUMP...

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Advertisers Actively Courting Gay Consumers: VIDEO

Ads aimed at LGBT community

The last 12 months has seen an increase in gay representation in mainstream advertising, according to NPR.

Ads such as a recent spot for Chevrolet which includes both same-sex and single parent families with the voice-over "while what it means to be family hasn't changed, what a family looks like has,” are representative of this shift.

According to Rich Ferraro, vice president of communications at GLAAD, “within the last year we've seen advertising come out of the closet, and now use LGBT families or LGBT individuals in campaigns that reach mainstream audiences.”

Speaking to NPR, Robert Klara, a staff writer for Adweek, said that the increase in advertising aimed at the LGBT community is representative of how competitive the marketplace is now:

"If you're not appealing to every minority community, be that racial or in terms of sexual orientation, you're missing out on market share."

Read NPR's report and watch the Chevrolet ad and a banned 1995 Guinness ad, AFTER THE JUMP...

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Schick Razor Ad Campaign Compares Thick Beards To Rodents On Your Face: PHOTOS

Schick Beard Mammal campaign

On the one hand, the latest ad campaign for Schick razors is pretty brilliant. They collected men with prodigious, enviable beards and had stylists and/or Photoshop artists trim, weave, and shape the whiskers into remarkably lifelike small mammals curled around the models' chins. On the other hand, they're comparing having a full pelt of face-fur to having a rodent dangling from your nose and have accompanied the ads with the tag #FreeYourSkin.

Maybe my interpretation is off, but it seems like associating a beard with an adorable fluffy animal would actually encourage men to grow them out rather than shave them off. Whatever the intent, the beards are epic and the models aren't half bad either.

Check out the other ads, AFTER THE JUMP...

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Allstate Releases Gorgeous, Emotional Ad Featuring Gay Couple: VIDEO

Allstate

Last year Allstate launched an LGBT print ad campaign with the slogan "Being visible should never leave you feeling vulnerable" which featured a gay couple holding hands.

This year they have expanded that campaign to include a stunning animated film set to "Safe in My Hands," a new single from out singer-songwriter Eli Lieb.

Says Allstate on the campaign's page: “We believe everyone should be treated with respect and without judgment no matter who they love.”

It's well worth a minute and a half of your time today.

Check out the beautiful ad, AFTER THE JUMP...

2_allstate

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Providence Mayoral Candidate Brett Smiley Features Husband in Charming Campaign Ad: VIDEO

Smiley

Brett Smiley proposed to his husband Jim DeRentis with a PowerPoint presentation, or so says the Providence, Rhode Island mayoral candidate's new campaign ad. Thus, he's organized!

Watch, AFTER THE JUMP...

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Lucky Charms for LGBT Pride, Diversity: VIDEO

Luckytobe

General Mills/Lucky Charms has launched its #LuckyToBe social media campaign to celebrate LGBT Pride and the diversity that makes the world a colorful place.

"We don't all look the same, believe the same things, or love the same people. And that's a good thing. It makes our world more interesting. Special. Beautiful. Magical."

Watch the campaign video, AFTER THE JUMP...

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