Freddie Ljungberg Too Hot for Stockholm

Freddie Ljungberg has been stripped from the streets of Stockholm by Swedish bureaucrats who think the Calvin Klein billboard images of him are too racy. From The Local:

"They think it is too sexist," Hans Lindeblad, CEO of Lindeblad & Wedin, Calvin Klein's Swedish marketing agency, told Stockholm City. "It's nuts," he added.

I think he meant sexy, not sexist (she's on top after all), but anyway. We agree with Hans. Footballer eye candy should definitely have a place on the billboards of the world.

(via paul's world)

Swiss Soccer Widow Bait Now Online

The Swiss Tourism ad I posted about last week, targeted at women whose husbands may be preoccupied with football during this summer's World Cup, is now online. Aside from the hunky men and the brief glimpse of German football star Michael Ballack, I love the fact that the male Reuters reporter gets all giddy about the parade of beefcake. Says Reuters' Ben Fajzullin: "Could be more exciting than the event itself!"

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