Colgate has aired the first ad in Mexico to feature a gay couple.
The #SmileWithPride campaign comes just weeks before Pride celebrations in Mexico are due to start.
#COLGATE SE UNE AL #PRIDE2016 CON SU APUESTA DE PUBLICIDAD INCLUYENTE #SMILEWITHPRIDE EN MEMORIA DE #GINOLUCERO pic.twitter.com/7vKTCpRLC4
— Sebas (@Seba_Argentina) June 8, 2016
Zocaldo reports:
“In the spot, a grandfather and his grandson decide to help their new neighbors, a gay couple, to move a chair [into their new home]. ‘Sometimes you just need a smile,' says the commercial, while showing the two new neighbors hold hands and stand in their new home.”
RELATED: Mexican Supreme Court Rules Gay Adoption Ban Unconstitutional
Last month, Mexican President Enrique Peña Nieto called for the legalization of gay marriage nationwide. However, last week Mormon church leaders issued a directive that members in Mexico should oppose any efforts to legalize same-sex marriage.
@Colgate Awesome to see a commercial that just wants my husband and I to be happy @DavidJBaumann #SmileWithPride pic.twitter.com/w4QsZo2guA
— Lee Tyler Baumann (@LeeTylerBaumann) June 9, 2016
https://twitter.com/XSageNAX/status/740635449425682432
https://twitter.com/Arturoconache/status/740734297452118016
Just saw @Colgate's #smilewithpride commercial and I love it! #pride #lovewins
— R (@rickybaeza91) June 8, 2016
