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Colgate Airs Mexico’s First Ad To Feature A Gay Couple: WATCH

June 9, 2016 by Michael Fitzgerald Leave a Comment

Colgate Ad Mexico

Colgate has aired the first ad in Mexico to feature a gay couple.

The #SmileWithPride campaign comes just weeks before Pride celebrations in Mexico are due to start.

#COLGATE SE UNE AL #PRIDE2016 CON SU APUESTA DE PUBLICIDAD INCLUYENTE #SMILEWITHPRIDE EN MEMORIA DE #GINOLUCERO pic.twitter.com/7vKTCpRLC4

— Sebas (@Seba_Argentina) June 8, 2016

Zocaldo reports:

“In the spot, a grandfather and his grandson decide to help their new neighbors, a gay couple, to move a chair [into their new home]. ‘Sometimes you just need a smile,’ says the commercial, while showing the two new neighbors hold hands and stand in their new home.”

RELATED: Mexican Supreme Court Rules Gay Adoption Ban Unconstitutional

Last month, Mexican President Enrique Peña Nieto called for the legalization of gay marriage nationwide. However, last week Mormon church leaders issued a directive that members in Mexico should oppose any efforts to legalize same-sex marriage.

@Colgate Awesome to see a commercial that just wants my husband and I to be happy @DavidJBaumann #SmileWithPride pic.twitter.com/w4QsZo2guA

— Lee Tyler Baumann (@LeeTylerBaumann) June 9, 2016

https://twitter.com/XSageNAX/status/740635449425682432

El spot viral de Colgate #SmileWithPride #FelizMiercoles #LoveWins SonrisaColgate https://t.co/HTXlCO5PuT

— Arturo Conache (@Arturoconache) June 9, 2016

Just saw @Colgate's #smilewithpride commercial and I love it! #pride #lovewins

— Ricky B. (@rickybaeza91) June 8, 2016

 

Filed Under: Uncategorized Tagged With: Advertising, Colgate, Mexico, Pride

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